Novartis recrute
3 Profils (Product Specialist – Franchise Head – Brand Manager)
Product
Specialist Cosentyx
Job
Description
To build and
execute business plans to meet Specialty sales goals forassigned territory.To
drive territory sales performance, market share and optimal
resourceutilization. To develop effective professional business
relationshipswith customers that support delivery of business results in a
specifictherapeutic area.To implement robust action plans with complex
customers includinghospitals, institutions, local health authorities or private
payers.To differentiate Novartis as a leader in a specific therapeutic area
Executes
business plans for assigned product lines/brands, customers ortherapeutic area;
uncovers and develops new business opportunities.Develops and applies
understanding of customer organizations andnetworks, andof diverse influences
that affect customer decisions (e.g. peerrelationships).Executes call plans for
customers, including medical experts fromcustomer oracademic communities;
develops business/clinical networks.Provides Novartis stakeholders and other
colleagues with insight andfeedbackgained from customer interactions (Patient
Journey Set up…) .Centers / Accounts mapping based on products
KPIsUsage/development of a standardized local account team planning
templatePrepare Territorials plans including SWOT analysis, objectives
andtactics at the account or local geography levelAdapts and optimizes approach
and communications style during salescalls,responding appropriately to customer
needs.Makes effective use of available technologies and channels to
supportsales calls.Ensures that Novartis products and supporting services are
broadlyunderstood andavailable to more patients and customers.Deploys and uses
Marketing and Sales promotional materials and programs;coordinates direct
promotion programs and facilitates pull-throughactivities.Presents highly
technical portfolios to customer audiences.Develops deep specialist product and
disease state knowledge in aspecifictherapeutic area and leverages this to
build professional customerrelationships andsupport sound clinical
discussions.Uses detailed knowledge of competitor products’ features and
benefitsduring salescalls to improve sales of Novartis products.Allocates
resources effectively for sampling, programs, and events, etc.Integrates
customer-facing activities in cross-functional teams (e.g.Medical
Affairs,Market Access) to achieve sales targets.
Sales vs.
targets QTQ metrics ( Quantity, Targeting, Quality) Territory market share vs.
key competitor products Number of calls & frequency of visits to selected
targets Medical panel coverage Surveys – doctor recall Target doctor
coverage/frequency Product knowledge by regular tests or assessment by Sales
Manager/ MA/MSL/PM Selling skills- qualitative by external/internal audit
Quality of territory plan
Minimum requirements
University
degree preferably in Medicine, Pharmacy or Nature Sciences Fluent FrenchEnglish
– intermediate level recommended Pharma Sales Representative/Product Specialist
– minimum 2 yearsSpecialty Product experience appreciated
Franchise
Head NS/Ophta MTL
Job
Description
Lead MTL
NS/Ophta business by providing effective and inspiring leadership on (1)
development of the franchise strategy (2) maximization of NS and Ophta
portfolio by driving launch excellence and creating sustainable growth through
effective life cycle management (3) collaboration with cross-functional team to
maximize brand value (3) Providing effective people management/leadership.
Drive the
development of the Franchise strategy and analyses team capabilities, structure
and processes, vis-à-vis the defined strategy, Communicate a clear vision for
the Franchise and be able to align team behind the vision. Raises contentious
issues in a manner that drives resolution, and enables others to do the same,
Lead marketing and sales excellence ensuring performance goals are achieved,
Implement a high performance culture with an emphasis on flawless execution and
expedition, Optimize early performance and uptake of launch brands through
effective launch preparation (LRRs) and continued assessment throughcritical initial
post-launch phase (PLRs), Lead cross-functional teams to optimize brands value
and business outcomes (Market access, KAM and DRA),
Ensure deep understanding of the Country political environment and healthcare structure to contribute to innovative MA initiatives,
Foster a culture based on external stakeholders focus to build alliances and networks to capture customer insights and see how they may translate into scenarios with commercial significance, Contribute to ensure listing in national drug lists and key accounts mapping/Strategy in collaboration with KAM department, Ensure marketing brand plans (strategy, messaging, and initiatives) are developed at a high standard and implemented and maximized, Evaluate portfolio ensuring resources (marketing mix) are optimized; and evaluate potential of expanding portfolio to add newer/more effective products, or to address different additional disease states.
Adoption of BEST practices, LCM and creation of teamwork approach,
Partner with MTL medical team to ensure Phase IIIB/Phase IV studies, IITs, and scientific posters/publications,
Institute and enhance relevant marketing and sales training to improve skills ensuring “best in class” performance, Evaluate, develop, and recognize personnel talent within the country and make recommendations to management and human resources when appropriate, Accountable for management of franchise P&L
Ensure deep understanding of the Country political environment and healthcare structure to contribute to innovative MA initiatives,
Foster a culture based on external stakeholders focus to build alliances and networks to capture customer insights and see how they may translate into scenarios with commercial significance, Contribute to ensure listing in national drug lists and key accounts mapping/Strategy in collaboration with KAM department, Ensure marketing brand plans (strategy, messaging, and initiatives) are developed at a high standard and implemented and maximized, Evaluate portfolio ensuring resources (marketing mix) are optimized; and evaluate potential of expanding portfolio to add newer/more effective products, or to address different additional disease states.
Adoption of BEST practices, LCM and creation of teamwork approach,
Partner with MTL medical team to ensure Phase IIIB/Phase IV studies, IITs, and scientific posters/publications,
Institute and enhance relevant marketing and sales training to improve skills ensuring “best in class” performance, Evaluate, develop, and recognize personnel talent within the country and make recommendations to management and human resources when appropriate, Accountable for management of franchise P&L
Achievement
of MTL performance goals (sales and growth targets, management result, and
market share),
P&L management,
Generation of additional sales (introduction of new products, launching products ahead of schedule),
Feedback from Local leadership team,
Feedback from Country Group leadership team.
P&L management,
Generation of additional sales (introduction of new products, launching products ahead of schedule),
Feedback from Local leadership team,
Feedback from Country Group leadership team.
Minimum requirements
– 10+ years’
experience in pharmaceutical marketing,
– Strong leadership and proven ability to take initiative,
– Solid analytical and people skills,
– Track record of exceeding goals,
– Sales management experience.
– Strong leadership and proven ability to take initiative,
– Solid analytical and people skills,
– Track record of exceeding goals,
– Sales management experience.
HTA Brand
Manager MTL
Job
Description
Development,
implementation and accountability for brand/franchisestrategy and marketing
plans which optimise profitability, market shareand revenue growth for a brand
(s) in the short and long term.
Understands
customer needs and translates them into effective strategicand tactical
marketing plans (C4MPH)Prepares market and Novartis for new product entries
together withMarket Access and MedicalDevelops innovative marketing activities
and promotional mix to meetbrand objectives and customer needs.Monitors
business performance, environmental changes and competitivesituation via
appropriate tools to plan proactively corrective actionsas required to meet
business objectives.Liaises with external agencies to prepare local marketing
eventsAccurately forecasts and manages the local brand budgets and
productsuppliesDevelops and executes operational plans to maximise product
salesjointly with colleagues from Market Access, Medical and Sales.Contributes
to the Delivery of the organization’s sales targetsFrequently interacts with
customers and patients to receive insightsabout their needs and
expectationsActs as brand champion to create enthusiasm and focus internally
andwith external customers and agencies.
Deliver 90%
of local marketing plans, on time and to a high standard. Full financial
accountability of Advertising and Promotion budgets within 5% Full
understanding and use of key market research approaches and giving
recommendations and acting on results that create positive business outcome.
Frequent interaction with customers and patients to maximize insights (at least
twice per month). Build and develop strategic forecasting from a robust
patient/channel model. Launch line extensions, new campaigns, commercial
programmes and/or generic defence strategies. Understand and analyse market
dynamics through IMS Forecast accuracy Build key/priority brands (achieve MS
lead).
Minimum requirements
University
degree or equivalent in Science, Marketing or Businessqualification. Arabic-
French – English 5 years experience as Product Manager in amultinational or
local company.
About offre emploi maroc
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