Marketing
Support Specialist
Role
purpose
- Implement marketing campaigns
designed to achieve the growth and revenue goals of the organization.
- Enhance and communicate Syngenta
Integrated Solutions value proposition through unique marketing
strategies.
- The Job supervises indirectly
P&A and Communication officers and Field experts
- Works with Head of Marketing,
Campaign managers, Head of sales, ASM , KAM and the Technical Team.
Accountabilities
- Implement new campaigns to
launch new brands including high level content defined together with the
campaign manager, CPD and sales.
- Ensure the technical content for
marketing communication supports
- Translate offers to customer
(channel or grower or KAM) needs and detail including delivery plan.
- Ensure campaigns are executed in
line with marketing plan set by the campaign Manager.
- Working with Sales conduct post
campaign in-field measurement of campaign effectiveness, including
Integrated Solutions KPIs.
- Advise, promote and integrate
digital communication tools in Crop campaigns as appropriate. Support
communication team for Syngenta website technical content.
- Support the integration of the
Digital agribusiness and Digital communication including the definition of
new processes/ways of working and fostering mindset change.
KNOWLEDGE,
EXPERIENCE & CAPABILITIES Critical Experience And Knowledge
- Master degree in Agronomic
engineering
- 2 years at least of experience
in the agribusiness industry
- 2 years at least of experience
as Marketing Communication for complex market/s, in a challenging, cross
cultural environment would be a plus
- High level of computer literacy
(graphics)
- Advanced English (written and
spoken), French and Arabic
Critical
leadership capabilities
- Communicates with impact
- Strong interpersonal skills
- Leads change and holds ambiguity
- Builds a culture of innovation
- Focuses on customers
- Excellent team working
capabilities
Critical
technical and professional capabilities
- Crop Protection market knowledge
- Basic knowledge in phytiatry
science and active ingredient’s mode of action
- Applies effective grower,
channel and influencer segmentation
- Develops/delivers innovative,
customer-driven offers
- Executes campaign plans
- Develops/implements effective
product communications
- Able to use market research
effectively to understand customer, markets, channels
- Understands customer needs
- Communication and presentation
skills
- Project management
Campaign
management Lead – Vegetables
Role
Purpose
Aider et booster les équipes commerciales à améliorer les performances de vente grâce aux services marketing et de la gestion de la relation client (CRM), notamment l’analyse du marché et des clients, la planification et la mise en execution des campagnes, l’exécution des A&P, les supports de communication marketing et de promotion des produits, ainsi que la gestion de la plateforme numérique.
Aider et booster les équipes commerciales à améliorer les performances de vente grâce aux services marketing et de la gestion de la relation client (CRM), notamment l’analyse du marché et des clients, la planification et la mise en execution des campagnes, l’exécution des A&P, les supports de communication marketing et de promotion des produits, ainsi que la gestion de la plateforme numérique.
Key
Responsibilities
- Mettre en œuvre le plan
marketing annuel en étroite collaboration avec l’équipe des ventes et dans
les limites du budget marketing convenu
- Concevoir et diffuse des
campagnes, y compris pour les NPI, en étroite collaboration avec les
équipes commerciales et les spécialistes du développement de produits.
- Organiser des événements pour
les clients (journées de démonstration, démonstrations sur le terrain,
expositions locales, etc.)
- Examiner et approuver les plans
de dépenses marketing
- Développer et fournir des
supports marketing et des supports de communication conformes aux
directives et principes de la marque de l’entreprise.
- Soutenir l’amélioration des
performances de l’entreprise en fournissant aux clients des informations
et des commentaires fondés sur des données, y compris la coordination
d’études de marché externes.
- Fournir des analyses pour améliorer
le ciblage des clients pour une conception et une exécution plus efficaces
des campagnes
- Animer la plateforme numérique
et maintenir une interaction avec les producteurs via les médias sociaux.
- Rencontrer régulièrement les
clients directs et utilisateurs finaux de nos produits pour une bonne
compréhension du marché et du besoin des clients
of role
Experience probante confirmée de plus de 5 ans dans une position similaire.
Experience probante confirmée de plus de 5 ans dans une position similaire.
Area
Sales Manager South
Responsabilités
- Atteindre la croissance des
ventes et l’amélioration de la rentabilité au sein de la zone de vente
dont il est responsable
- Établir des relations solides
avec les distributeurs régionaux en conjonction avec les relations avec
KAM, afin de mettre en œuvre des solutions de vente et de marketing des
cultures
- Définir les objectifs de ventes
et de parts de marché en fonction de la stratégie et des plans d’activités
actuels.
- Mettre en place des mesures
d’efficacité de la force de vente basées sur des indicateurs standard
- Développer la stratégie de plan
de vente pour la zone conformément aux objectifs de Syngenta
- Faciliter l’établissement
d’objectifs / plans clients et la mise en œuvre de plans
- Mesurer les performances de la
force de vente et évaluer les compétences de chaque équipe de vente.
- Surveiller le plan de
développement individuel pour chaque rapport direct
- Assurez une collaboration
efficace avec les autres fonctions de Syngenta telles que le service
clientèle, le marketing et le service technique.
- Met en œuvre des actions
d’exécution des ventes à l’appui des chef de campagnes, y compris des
stratégies de lancement de produits.
- Assurer Interface directes avec
les grands clients et les partenaires de distribution et coordination des
comptes importants dans la région
Connaissances, Expériences &
Compétences
Connaissances
Critiques requises
- Connaissance approfondie des
produits CP par Syngenta et connaissance des produits concurrents.
- Bonne connaissance du marché du
CP dans la région.
- Bonne connaissance des pratiques
phytopharmaceutiques.
- Diplôme universitaire en
agriculture.
Expérience Requise
- Suffisamment d’expérience dans
la vente pour obtenir de bons résultats.
- Expérience dans l’établissement
d’une communication efficace avec les producteurs locaux, les conseillers
agricoles et les détaillants.
Marketing
Head Maghreb
Accountabilities
- Develop and implement such
innovative marketing strategy and plans that would clearly differentiate
the company’s proposition in the market place, ensuring that the company’s
growth objectives are achieved.
- Actively manage Portfolio
(current and pipeline); liaise with BU asset team
- Ensure an effective Campaign
management in Morocco (develop/execute) and in Algeria and Tunisia
(codevelop with partners and track execution)
- Coordinate implement and
follow-up customer campaign defined together with Sales & Technical
through account plans (CRM based).
- Develop together with Sales
& Technical the right Crop strategy directly linked to R2Grow
initiatives (SABA+; Specialties, VEG-traceability)
- Generate deep understanding of
key market drivers, as well as monitor and anticipate their evolution to
assess and grasp business opportunities better and faster than competitors
(I-Plan; Customer segmentation (Farmers, channel); competition;
stakeholder.
- Develop and monitor market
intelligence, bringing in customer insight into Countries and Maghreb
Strategy and customer account plan.
- Work closely with Sales and
other functions to ensure that appropriate customer segmentation exists
& appropriate offers are defined and delivered.
- Support, in conjuction with
Sales, a systematic and fact-based value pricing analysis, and ensure that
prices are well managed within the sales organisation for value creation
in the marketplace and optimisation of Syngenta profit.
- Set effective and efficient
marketing intelligence processes to understand and monitor market
evolution and contribute actively to country lobby plan by influencing it.
- Ensure the right balance between
the short- and long-term view in marketing strategy and activity planning.
- Develop and design customer
based Digital marketing solutions in line with countries and crop
strategies.
- Develop and implement the social
media strategy.
- Foster and facilitate
communication; sharing and teamwork not only in natural teams but also
across functions and geographies.
- Develop and manage an effective
internal and external communication
Critical
Success Factors & Key Challenges
- Ability to work closely with
sales and influence the delivery and quality of business
- Increase market share
- Increase business contribution
- Drive strategy implementation
- Up-skill the marketing
capability of the organization
- Deliver on key business metrics
- Motivate marketing organization
- Provide innovative and targeted
marketing solutions which deliver business value.
- To look for new solutions in
marketing, agriculture and continually develop knowledge and skills.
Knowledge,
Experience & Capabilities
Critical
knowledge
- Agribusiness/chemical market
- Marketing (concepts, marketing
mix principles, etc.)
- Segmentation (concept and
application)
- Branding
- Business strategy development
- Financial analysis
- Business planning
- Broad product knowledge
- Knowledge of influencers and
channel management
- Language knowledge: English,
French, Arabic
- B.Sc.in Agriculture
Critical
Experience
- Project management
- Application of segmentation
- Organizational change management
- Strategy development and
implementation
- Market research
- Marketing plan development
- Competition analysis
- Offer creation
- Product positioning
- Product launch strategy
development and implementation
- Application of Value Pricing
& Selling techniques
- Application of segmentation to
drive business value creation
- Team development & building
- Marketing & Sales experience
in CP market
- In-depth experience with CP in
wide range of crops
Critical
technical, professional and personal capabilities
- Strategic influencing,
especially ability to get things done through influence rather than
positional power
- Strategic thinking
- Business foresight
- Efficiency orientation
- Best Practice orientation
- Change orientation
- Marketing skills
- Management skills
- Team work capabilities
- Communication skills
- Computer literate
Senior
Technical Field Scientist
ROLE
PURPOSE
- Timely and effective planning,
execution, analysis and reporting of localization trials to support in
understanding products or develop key products which will contribute to
the future profitability and growth of the business
- Execute product demonstration
trials to support the Technical Lead/CPD, Marketing and Sales strategy and
New Product Introductions (NPI’s)
- Build and strengthen
relationships with internal and external stakeholders through the
continues in CPD Knowledge Center Agadir trainings
ACCOUNTABILITIES
- Successful trials: Strive to
achieve a 100% success rate of allocated localization trials in terms of
quality and on-time delivery
- This role will be responsible
for CP trialing execution + seeds from localization trials, development to
demo trial activities
- Proactive participation in and
contribution to protocol management
- Timeous trial planning and
execution along with the technical lead in the country
- Reporting of trial results. Also
observations/results not specified in the protocol
- Identification of problems,
opportunities and threats
- Technical assistance along with
the technical lead and with the CU sales, marketing
- Contact and communication with
internal and external Stakeholders
- Validates results and give
recommendations / insights on performance of tested products and solutions
at single trial level
- Follow-up of external trials and
on the ground interaction with the Technical Lead and the CU
- Follow up compliant along with
the country Technical Lead and provide details and summery on any evolving
issue
- Equipment and store maintenance
- Keep abreast of market, trade
and competitor activities in order to adapt to changing environments
- Arrange In CPD Knowledge center
in Agadir or outside demonstration days to train internal and external
stakeholders
- Technical Field Scientist can
also have an expert responsibility within cluster or country, which
creates the following additional accountabilities:
- Spread expertise through result
meetings, training and sharing of best practices
- Ensure that all operations under
direct control comply with Syngenta Health, Safety & Environment
policies and guidelines as well as any other relevant Syngenta or
statutory policies
Knowledge,
Experience & Capabilities
Critical
Knowledge
- Product development procedures
- Good knowledge of products,
diseases, pests, nematodes, weeds and crops
- Good knowledge of agricultural
practices and crop protection
Experience
- B.Sc. / Master Degree in
Agriculture with majors in plant pathology or entomology or agronomy,
preferably with minimum 5 years product development experience
CRITICAL
SUCCESS FACTORS AND KEY CHALLENGES
- Ability to deliver outputs
working across a complex range of interfaces
- Ability to maintain standards
and technical integrity
- Engage and collaborating with
stakeholders to support Syngenta sales
- Key Relationships:
- Technical Lead
- Product Biologists (PBs)
- Farmers and supervisors
- Trialing environment – Field
Scientists
- Sales managers
- Marketing – Portfolio
- Distribution channel
Critical
Skills
- Identify opportunities,
recognize threats and to be pro-active (problem identification and
solving)
- Innovative mindset
- Results driven
- Communication in English with
stakeholders
- Application and evaluation
methodology
- Report writing and
interpretation
- Planning and organizing
- Presentations – Formal and field
(English)
- Adaptability and flexibility
- Ability to initiate first
contacts
- Strong networking and
relationship-building skills
- Self-starter
- Computer skills (Microsoft
Office user)
Food
Chain Specialist
Role
Purpose
Provide
support to Sector Leads by profiling portfolio and by delivering the tools to
support core brands messages to respond to food chain requirements.
To coordinate Food Chain Launch Platform activities in order to support implementation of Regional portfolio strategy in Strategic Market Sector.
To coordinate Food Chain Launch Platform activities in order to support implementation of Regional portfolio strategy in Strategic Market Sector.
ACCOUNTABILITIES
- Manage the process from
evaluation of key brands food chain profile to creation of key supporting
tools:
- gather data related to residues,
beneficial, environment, safety
- identify data gaps propose and
coordinate plan to address needs
- analyze data and profile against
key food chain drivers
- create the reference document
for country usage for food chain purpose
- Contribute to shape portfolio
offers and messages responding to food chain criteria
- Coordinate food chain Launch
platform activities
Critical
Knowledge
- Agronomist
- Technical support / development
experience in Crop Protection
- Understanding of regulatory
areas (residues, safety, e-fate)
- Marketing knowledge to include
product, communication, food chain market trends
Critical
Skills
- Verbal and written communication
in multi-cultural environment
- Networking and team working
skills
- Project management skills
- Data base management
- Marketing & Technical
Critical
Experience
- A 3-5 years’ experience in
dealing with: CP Market, Export Market requirements, Quality system on
production and packaging, Technical-regulatory support, Field trial
evaluation…
Key
Account Manager Souss
Job
Description
- Manage targeted customer
relationships to gain a deeper understanding of their business and
business needs to co-develop customized value offers that build a
successful and sustainable business partnership.
- Work with the sales team to
implement the agreed customer strategy, monitor effectiveness and adjust
as required.
- Act as key contact / interface
for all Syngenta businesses to customer.
Accountabilities
- Develop Key Account strategy and
plans for each account.
- Continually review account’s
performance against KPI’s.
- Overview sales budgeting and
forecasting.
- Ensure cross Syngenta alignment
to each account.
- Gain regular Key Account
feedback on Syngenta performance.
- Coach Territory sales reps on
Key Account Management approach.
- Liaise and work closely with the
farm-gate/internally/externally: Partner with the channels to maximize
grower return on investment, and with internal and external stakeholder to
position Syngenta for success within the assigned crop market. E.g.,
Develop grower agronomic solution partnership opportunities, coach sales
force, build relationship to Key Accounts and Centers of Influence.
Experience
Required
- Strong agronomical background.
- Agribusiness experience:
knowledge of cropping practices and crop protection products
- Key account management skills;
strong understanding of customer needs, structure and business drivers.
- Understanding of competitive
environment.
- Degree in Agronomy.
- Product management and line
management experience.
Critical
Knowledge
- Sets ambitious strategic goals.
- Communicates with impact.
- Leads change and holds
ambiguity.
- Builds a culture of innovation.
- Focuses on customers.
- Collaborates across boundaries.
- Delivers distinctive value
proposition to customer.
- Understands customer needs.
- Analytical thinking.
- Influencing and negotiation.
Data
Analytics and Program Development Lead
Role
purpose
- Provide harmonised and
professional data analysis to support the work of Technical Product Leads
and help CPD to be able to make early and data driven decision about early
stage and development compounds.
- Build scientific data-based
models for the development compounds to help early decision making
- Support the territory concerning
data management processes and systems and manage data flow generated by
Technical Field Scientists and contractors
- Run trainings on data management
systems for AME CPD team
- Support the Biological Data
Analytics team as their territory specialist.
- Support the CPD Team by
coordination and implementation of tasks associated with AME projects and
launches
Accountabilities
- To support technical excellence
in data capture, management and analysis. Acting as a data management
champion
- To build scientific (data-based)
models for ongoing development compounds to support early decision making
and help on risk analysis and Ai profile clarification
- To ensure timely delivery of
data to end users
- Monitor on-time and on-quality
data delivery by Technical Field Scientists and contractors
- Ensure effective data and
knowledge sharing using Syngenta tools (FIS, ARM, SPIRIT, and others) by
user support and monitoring
- Coach territory staff in
application of agreed, harmonized systems processes
- Ensure training in systems and
best practices internally and with CROs
- Contribute requirements for
further development of Syngenta tools
- Drive the improvement of data
quality and harmonization
- Participate in regional and
global BDA initiatives as Subject Matter Expert
- Contribute to Technology
Innovation – hardware and software
- Contribute to trial design
optimization and statistical analysis optimization
- Provide data mining for the
Technical Product Leads and Technical Leads in accordance with
requirements of the case (result meetings, planning meetings, registration
dossiers, launch documents and other materials)
- Assist Technical Field
Scientists in their planning and result preparation
- Ensure 2nd level data quality
check for AME projects
- Support Technical Leads and
Technical Product Leads in data mining for the AME results and in
preparation of AME Technical Launches
- Provide consistency and quality
of data in/from planning tool in coordination with Technical Product Leads
- Provide analysis for effective
resource allocation
- Key user of tools (e.g. Bioplan,
BioDesign, BioAnalytics, FPLS, GDB, Smartdoc, Teamspace, Spotfire)
- Coordinate and manage AME CPD
teamspace activities
- Ensure a good technical
information flow within the AME CPD team
- Support CPD team in field tour
organisation
- Participate in main technical
meetings (AME results meetings, planning meetings, launch platforms…etc.)
- Ensure a very good coordination
with the trialling team and provide sample logistics support (plan sample
needs and allocation)
- Drive digitalisation in AME
- To ensure that all operations
under direct control comply with Syngenta Health, Safety & Environment
policies and guidelines as well as any other relevant Syngenta or
statutory policies.
Knowledge
- Strong Syngenta R&D IS tools
background (ARM, GDB, FPLS, BioPlan, BioDesign, BioAnalytics, SPIRIT,
etc.)
- In-depth knowledge of different
data analysis and data management
- In-depth knowledge of field
trial processes
- Good understanding of relevant
CPD processes (Product Development)
- Understanding of the needs of
Technical Field Scientists, Technical Product Leads, Technical Leads and
CROs
- Good knowledge of existing
Syngenta Field Information Systems, Office applications, SpotFire and
other visualisation platforms, EasyCapture and other data-analytic tools
- Bring innovation in new ways of
working and tools to improve performance
- Excellent networking and
communication capabilities
- Good knowledge of trial design
and guidelines
- Good agronomical and plant
protection knowledge
- Strong verbal and written
English
Skills
- Scientific mind-set, applicable
in planning, undertaking, interpreting and reporting of field trials
- Excellent
communication/inter-personal skills – written, verbal, presentation
- Scientific mind-set, data
interpretation and analysis for both development, regulatory and marketing
use
- Proficiency in Word, Excel,
PowerPoint and field trials software
- Good English language skills
(written and verbal)
- Excellent team working
capabilities
- Excellent networking and
communication capabilities. Also with different cultures and time zones
- Good training skills
Experience
- Experience of industry data
management and statistical tools
- Experience in the
implementation, management and analysis of field trials
- Experience in knowledge
management
- Advantage if having experience
in data modelling
Other
Behaviours Critical For Role
- Show autonomy, initiative,
efficiency
Critical
success factors & key challenges
- Ability to deliver high data
quality working across a complex range of interfaces
- Ability to drive high standards
and ensure technical integrity of field trials data
- To develop an effective network
across the 3 AME Clusters and also with the regional colleagues
- Key Relationships:
- Technical Product Leads
- Technical Leads
- Technical Field Scientists
- Contractors
- BDA (Biological Data
Analytics Team)
- Technical Support Coordinators
Additional
information
Eligibility
- The successful applicant must be
able to demonstrate that they are eligible to live and carry out the
particular role in Morocco
Travel
- Some travel, mostly within the 3
AME clusters
Innovations
- Employee may, as part of his/her
role and maybe through multifunctional teams, participate in the creation
and design of innovative solutions. In this context, Employee may
contribute to inventions, designs, other work product, including know-how,
copyrights, software, innovations, solutions, and other intellectual
assets.